Currently, I serve as the Head of Marketing at Guernsey Finance, a local government-funded agency focused on promoting Guernsey as an international finance centre. Over the past six years, I have led the marketing department, guiding the creation and execution of a wide range of global digital marketing campaigns across various channels, including email, social media, and our website. In this role, I drive the organisation’s marketing strategy and manage a high-performing digital marketing team.

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Most recently, our work has been recognised with a nomination for ‘Best Marketing Strategy’ at the Citywealth Brand Management & Reputation Awards, which reflects the dedication and innovation we’ve brought to our campaigns.

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In addition to my role at Guernsey Finance, I am honoured to have been appointed to the IoD Emerging Leaders Committee. This position allows me to collaborate with a talented group of professionals, working to support and inspire the next generation of leaders in Guernsey.

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I am a Chartered Marketer, and in April 2023, I attained the Level 6 diploma in Professional Digital Marketing through the Chartered Institute of Marketing. I have also previously completed a Level 5 diploma with the Institute of Digital Marketing (August 2019) and am currently working towards a Level 6 Specialist Award in AI Marketing with the Chartered Institute of Marketing (c. January 2025). Additionally, I hold a Level 3 Diploma in Leadership & Management from the Chartered Management Institute (September 2023). These qualifications have equipped me with expertise in marketing strategy, digital customer optimisation, people management and enhancing digital customer experiences.

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Beyond my professional responsibilities, I am passionate about supporting charities and small businesses. I have collaborated with organisations like Guernsey Youth Commission, Victim Support Guernsey, Diabetes Guernsey and many others to develop online communities and enhance their digital presence.