I'm a CIM Chartered Marketer with over eight years' experience helping organisations grow through strategic, data-driven marketing. Throughout my career, I've delivered international campaigns across digital, social media, email, website and out-of-home channels, working with businesses ranging from start-ups and charities to established financial services organisations.

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Most recently, I've led marketing activity at Guernsey Finance, where I have been responsible for developing and delivering integrated marketing campaigns across key international markets. My experience spans marketing strategy, paid media, website optimisation, GEO/SEO, AI adoption, analytics, brand development and stakeholder engagement. I enjoy combining creativity with commercial thinking to deliver marketing that not only looks good but achieves measurable results.

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Over the years, I've helped transform digital marketing performance through the introduction of paid advertising strategies, website redevelopment projects, AI implementation and data-led decision making. I have a particular interest in how emerging technologies can help businesses market more effectively and work more efficiently.

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Alongside my professional role, I sit on the IoD Emerging Leaders Committee, helping organise events and initiatives that support and connect Guernsey's next generation of business leaders.

I'm also the founder of Niche Marketing, where I work with businesses, charities and entrepreneurs to develop brands, build websites, improve their online visibility and create marketing strategies that support long-term growth. I believe good marketing should be straightforward, measurable and aligned with genuine business objectives.

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I hold Chartered Marketer status with the Chartered Institute of Marketing (CIM), a Level 6 Diploma in Professional Marketing, and achieved a Distinction in the CIM Specialist Award in AI Marketing.

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Whether you're looking for support with strategy, branding, digital marketing, AI adoption or website development, I'd love to help.