Privacy Policy
Last updated: 21 March 2025
This Privacy Policy explains how Tonicha Ward trading as Niche Marketing (“we”, “us”, or “our”) collects, uses, and protects your information when you visit our website or engage our services.
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1. Who we are​
Tonicha Ward
Trading as Niche Marketing
Guernsey, Channel Islands
Email: tonicha@nichemarketing.gg
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2. What information we collect
We may collect and process the following data:
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Personal information: name, email address, phone number
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Business information: company name, role, project details
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Technical data: IP address, browser type, device, location
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Usage data: pages visited, time spent on site
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Marketing data: preferences in receiving marketing communications
3. How we collect your data
We collect data when you:
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Fill in a contact form
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Email or contact us directly
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Engage our services
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Browse our website (via cookies and analytics tools)
4. How we use your data
We use your data to:
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Respond to enquiries
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Provide and manage our services
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Send relevant communications
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Improve our website and user experience
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Meet legal and regulatory obligations
5. Legal basis for processing
We rely on:
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Consent (e.g. marketing communications)
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Contract (to deliver services)
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Legitimate interests (to improve services and website performance)
6. Data sharing
We may share your data with trusted third parties, including:
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Website and hosting providers
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Analytics providers (e.g. Google Analytics)
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CRM or email platforms
We do not sell your data.
7. Data storage and security
We take appropriate technical and organisational measures to protect your data. However, no system is completely secure, and we cannot guarantee absolute security.
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8. Data retention
We only retain your data for as long as necessary to fulfil the purposes outlined in this policy or to meet legal obligations.
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9. Your rights
Under applicable data protection laws, you have the right to:
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Access your data
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Request correction or deletion
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Object to processing
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Withdraw consent at any time
To exercise these rights, contact us.
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